Paathya Brand Branding

Logo | Branding Materials

For the brand, I designed a complete visual identity, at its heart is an original logotype inspired by nature, harmony, and personal growth. The feather symbol with a subtle eye motif combines lightness, intuition, and mindfulness, creating a recognizable brand mark. The entire identity was complemented by a cohesive color scheme and branding materials, thanks to which the brand gained an elegant, timeless, and professional image, consistently building its identity at all touchpoints with the recipient.

Click the image on the left to enlarge and view it.